Analyst, PPC (Remote)

You will work with GMP Agency colleagues on growth campaigns for agency clients. You’ll run research, strategize, and run PPC campaigns according to best practices. You’ll flex into SEO projects where there is natural overlap. You'll be part of a cross-functional team that includes SEO, writing/editing, and leadership.

What you’ll do

• Design and execution of paid search campaigns
• Act as the primary paid search POC for your assigned clients by answering client emails and leading weekly calls
• Campaign monitoring to ensure the account is pacing well relative to budgets and targets
• Creating roadmaps planning strategic initiatives & optimization efforts to hit client goals and targets
• Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
• Project management on accounts you own
• Flex into SEO projects as-needed

What we’re looking for

• A minimum of 1 years of Google paid search experience
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and proficiency in Excel
• Strong written and verbal communication skills
• Proficiency in Google Analytics, Google Ads Manager, Google Ads Editor, and Google Search Console
• You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
• You are entrepreneurial-spirited and a self-starter; able to work both independently and in a team environment